GONE GONE GONE BAD COMPANY MOVIE

At worst, marketers will just be able to annoy people more efficiently. Applying the newest tools with an outdated mindset won’t give people what they want. The shift from error-riddled (and privacy-violating) third-party data to zero-party or first-party data can help.īut it will take more than technology to bridge the uncanny valley of personalization. Technology promises a new era of personalization, increasingly dubbed “hyper-personalization”, fueled by real-time data, AI, and predictive analytics. Bad personalization can be worse than no personalization.

But much of today’s personalization falls flat, stymied by data collection, siloed companies, and misguided assumptions. Marketers have always chased the holy grail of delivering the right message to the right person at the right time. Personalization has long been in the uncanny valley. We’re in an age of the “uncanny valley”, as attempts to engineer “almost-human” experiences is all around us now and GenAI appears in more aspects of our lives.

GONE GONE GONE BAD COMPANY MOVIE

If you watched the 2004 movie The Polar Express, you may have experienced the uncanny valley in its animation style, which one reviewer described as “a wee bit horrifying.” Then there’s an “uncanny valley” where the “almost-human” design seems creepy and people experience “revulsion.” In 1970, a Japanese roboticist named Masahiro Mori introduced the concept of the “uncanny valley.” In designing robots to be more human-like, he observed that people respond positively only up to a point.

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